Here at Forever England, we love creating beautiful, meaningful products that inject a little joy into people's lives. We started out in 1997 designing beautiful bedspreads, and our journey has been guided by our love for textiles, colour and creativity. And now, we’ve applied that same love to the world of fashion with our sister brand, Millie Mae.
A FAMILY LEGACY
Millie Mae is not just a brand; it's part of our story, and our family. Watching our children grow up within our family business, learning the craft we love and sharing in our passion has been one of our greatest joys. That’s why we decided to name the brand after our daughter, Millie Mae.
FROM SOMERSET, WITH LOVE
Our base in rural Somerset is more than just a location – it's a source of daily inspiration for both brands. The gently rolling hills, blooming wildflowers and changing seasons provide endless ideas for our designs, whether that’s Forever England’s home accessories, or Millie Mae’s clothing. Flowers feature heavily across both brands, with designs drawing on nature, art and history.
At the same time, we’ve got our fingers on the pulse of modern trends, keeping our designs fresh and contemporary – and just a little whimsical. We know what women and men love to wear, and how important it is to be able to elevate your look and express your individuality with accessories.
Our collection includes women’s holiday dresses that’ll make you feel like you’re in the Mediterranean, as well as kimonos, tunics and shirts. Then there are our beautiful hair accessories, gloves, hats and scarves. Also, there’s our gorgeous, affordable jewellery that’ll put a smile on your face every day. Discover the full Millie Mae collection and our range of Hector for Men.
FASHION WITH HEART
At the heart of Millie Mae is the same commitment to our customers and the world we all share that has defined Forever England for the past 28 years. We believe fashion should be a way to express yourself, to celebrate your individuality, and to bring a little beauty into the everyday. Our collections are designed with you in mind, offering timeless staples as well as standout pieces that can elevate your wardrobe.
Sustainability is a consideration we give to everything. Living in the countryside we see how important it is to protect the stunning surroundings we have. With that in mind, we have made real changes to the materials we use, the way we work and have plans to do more in the coming months. All we want to take from our planet is inspiration.
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