Helpful Information


Forever England strives to serve you with affordability without compromising on quality. As such our products are crafted with the finest quality materials and workmanship so that your goods from Forever England can be enjoyed for some considerable time to come.

Handling textiles appropriately will ensure the quality of the product is not unduly hampered. To assist you with the care of the linen and cotton items purchased from Forever England here are some simple instructions that hopefully will help preserve their quality and texture.

Always read the attached labels and follow the instructions. Appropriate handling will ensure the longevity of your bedding therefore we recommend that you: Machine wash on a gentle cycle in warm water. Aim to use a mild detergent without added bleach, whiteners or softeners. Avoid liquid fabric softeners, which can damage cotton fibres. If you tumble dry your bedding endeavour to remove them promptly from the tumble dryer after drying on a low heat. Shake to help remove creases. If desired, press linens while slightly damp on the reverse side of the fabric using a steam iron on the hot/warm setting.

Please note that natural fibres will shrink to some extent. You can expect about 3% shrinkage with Egyptian cotton. To minimize shrinkage, avoid hot water washing and high heat drying, and never "over-dry" your linens.

We hope you enjoy the products you have purchased from us for a long time to come.



The thread count is a term that is sometimes used to denote the quality of a cloth. It is mainly associated with cotton.
To create cloth, fibres are woven. Woven fabrics consist of a warp (threads running horizontally) and a weft (threads running vertically). The yarn count is the quality of the yarns used (warp and weft). 30 is a normal yarn count, 50 is very fine, high quality. The thread count is the number of threads per square inch; this is obtained by adding the number of threads per square inch in the warp and weft together. High thread count usually means a superior the quality, However, sometime clever construction of cloth can achieve superb handle with lower thread counts. Fabrics with a high thread count will perform well over time, drape well and feel softer to touch. We have worked really hard to ensure that we have great quality fabrics, from the right parts of the world, at competitive prices.


There are two main types of pattern application. Designs can be created by either weaving techniques or by the further application of dyes or fibres onto woven cloth. 


The word embroidery means to decorate cloth with needlework. Patterns are created using continuous threads that are passed through fabric using needles. This process began by hand, a craft that is still widely used for decoration. Hand embroidery is extremely time consuming; we therefore use machines in the manufacture of our bedding. Some of our embroidered designs are created on a single sewing machine that is operated by a single person, this way we can create patterns that do not repeat. The fabric is cut to size and the design is applied; each piece is treated as an individual. We are also then able to cut away at parts of the embroidery and add layers of other fabrics.


Our Linen collection is made up of two main types of fabric material. Cotton and Linen. The way in which these fibres are woven and embellished can be quite different, all design processes can be applied to these fabrics making the outcome quite different. All are natural; we do not use synthetic fibres for our bed linen. Throws may be filled with synthetic fibres, but all of our duvet covers, and pillowcases are 100% cotton or cotton/ linen. We believe that natural fibres breathe better, help to maintain your body’s natural temperature and perform better over time. 
We also use Silk and Wool in some of our product range.


Cotton is the most important non-food commodity in the world. Cotton cloth is made from the masses of unicellular hairs that grow from the tropical cotton plant. Cotton is rarely used in its bulk form, occasionally as wadding or insulation, but is spun into yarns, which are then woven into cloth. Cotton is widely used for bedding as it washes well, is affordable and is versatile for pattern application.


This is the name given to cloth that is made up of combed yarns and with a quality of over 180 threads per square inch. Smooth combed yarns, once woven will create a crisp and cool fabric. Percale also launders well.


Fabrics that are created from fibres spun from the flax plant are named Linen. The flax plant creates a slightly heavier and stronger fibre than the cotton plant. Linen is a far smoother fabric than cotton; it has a unique drape and is smoother than cotton. Linen is an excellent conductor of heat and will not retain moisture like cotton. This creates the look and feel of linen whilst keeping the price down. The cotton content of this fabric also means that it will be easier to care for and will retain its crisp look on the bed.